Breast cancer is one of the top killers in the nation. But with early detection through mammograms, women can increase their chances of survival. We decided to reframe people’s negative perspective of a mammogram – from cold and clinical, to personal and hopeful instead.
MARKIES – Bronze
MADstars – 2 x Crystal
Singapore CCAs – Bronze
MADstars – 2 x Crystal
Singapore CCAs – Bronze
Credits
Executive Creative Director: Thomas Yang
Creative Director: Dunstan Lee
Creatives: Alan Choong, Abner Chong, Jack Li
Executive Creative Director: Thomas Yang
Creative Director: Dunstan Lee
Creatives: Alan Choong, Abner Chong, Jack Li
