Suicide has always been a taboo subject in Singapore. This makes it harder for vulnerable individuals to speak up and ask for help. But at the same time, people online speak of killing themselves all the time. Of course, they don’t really mean it.
So during Suicide Prevention Awareness Month, the Samaritans of Singapore used these popular expressions to start a conversation and get people talking openly about suicide.
Singapore Creative Circle Awards 2017 -
Bronze (Online Film)
Bronze (Online Film)
Credits
Executive Creative Directors: Gary Steele, Hagan de Villiers
Creative Directors: Perry Essig, Jimmy Neo
Copywriter: Wendy Aw
Art Director: Alan Choong
Production House: Chimney
Executive Creative Directors: Gary Steele, Hagan de Villiers
Creative Directors: Perry Essig, Jimmy Neo
Copywriter: Wendy Aw
Art Director: Alan Choong
Production House: Chimney
