Public schools in the US are in dire shape. Severe cuts and shifts in funding are affecting extracurricular activities and teachers alike. The brief was to raise funds for these schools so students have a fighting chance.
Our solution? A campaign that spread misinformation for a good cause.
Young Glory 2015/16: Gold
Young Glory is an advertising competition where young creatives around the world are challenged to take on 8 briefs set by 8 industry leaders across 8 months. Wendy Aw and I emerged overall champions (professional) of the 2015/16 season.