It’s the #1 cancer among women in Singapore, with 1 in 13 women getting breast cancer in their lifetime. But women are still not signing up for critical mammograms. The problem is, people are numb to numbers. Statistics fall on deaf ears.
So to reframe the threat of breast cancer, we worked with some of the bravest women in Singapore to paint a clearer picture of how dangerous the situation truly is.
Credits
Executive Creative Director: Thomas Yang
Creative Director: Dunstan Lee
Art Director: Alan Choong
Copywriter: Julian Tan
Executive Creative Director: Thomas Yang
Creative Director: Dunstan Lee
Art Director: Alan Choong
Copywriter: Julian Tan
