The Samurai is Back
The Samurai Burger has always been a crowd favourite in Singapore. So to announce its return, we traded the usual Japanese fare for something closer to home.
Taste of Home
The client teared up when we presented this script. I'm glad it went on to touch others.
We tapped on the familiarity of McDonald’s seasonal Prosperity Burger, to remind family overseas of those closest to their hearts.
Ha Ha!
Prawn paste chicken, a timeless local favourite, was the star of McDonald’s new Ha Ha Cheong Gai Burger. Here's our tribute to the classic dish.
Last time
Mention the traditional food rendang and it’s sure to evoke flavours of home and memories of the past. So we introduced the new rendang burger with the help of a makcik’s love for the good ol’ days.
Food Glorious Food
A collection of visuals from McDonald’s campaigns I’ve worked on.
