A story of a mum who holds nothing back in readying her young son for his future. In typical Asian Tiger Mum fashion, she pushes him to learn everything, even if they’re clearly beyond someone his age.
Cannes Lions – Shortlist
London International Awards – Bronze
Creative Circle Awards – Bronze
Spikes Asia – 3 x Bronze, 2 x Shortlist
MARKIES – Gold
Credits
CCO Asia: Eugene Cheong
Executive Creative Director: Thomas Yang
Creatives: Alan Choong, Dunstan Lee
Production house: Freeflow Productions
Director: Roslee Yusof

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