With all the preparation and visiting to do, Chinese New Year can feel like a chore sometimes. So this year, to remind everyone of the true meaning of the festival, McDonald’s revived a phrase often heard around the season. Here’s a film inspired by all the New Year traffic jams I’ve been stuck in.
We turned the phrase, "Once a Year", into festive greetings across the campaign.
Credits
Chief Creative Officer: Chris Chiu
Associate Creative Director: Dunstan Lee
Art Director: Alan Choong
Production House: Abudant Productions
Director: Caleb Huang
Chief Creative Officer: Chris Chiu
Associate Creative Director: Dunstan Lee
Art Director: Alan Choong
Production House: Abudant Productions
Director: Caleb Huang
